Traction Capital


Traction Capital offers investment support you can trust in East Africa.


Traction Capital is an impact investment and advisory firm that aims to identify sustainable trade and investment opportunities in East Africa. We then work with prospective investors and businesses from all over the world to seize them.

We are both investors in- and an advisors to - prospective investors in the East African region. We provide buy-side and sell-side advisory and leverage  our deep understanding of the East African business environment, our strong and professional team, our international connections, and our extensive local network to provide an outstanding service offering.

Our team has a well-deserved reputation for excellence in terms of providing smart, sensible, and cost-effective investment solutions. We serve a wide range of clients. We value each and every one, treating them with dignity and respect - while  serving them to the best of our ability, with the depth and breadth of our expertise.

We are based in Sweden but also have offices and expertise in Kenya, Tanzania and Uganda.

We provide:

  • Investment management
  • Corporate finance and advisory
  • Market research and business development

Service offering


  • Business development
  • Financial services
  • Market intelligence research and analysis
  • Partner seeking and networking
  • Research and analysis

Country of specialization

  • Kenya
  • Sweden
  • Tanzania
  • Uganda

Focus regions

  • EMEA / Europe
  • Middle-East and Africa


  • English
  • Swedish
  • Swahili

Need help finding the right expertise?


Business member organisation

Swedish East African Chamber of Commerce


Nathorstvägen 43, 121 37
121 37


Nathorstvägen 43, 121 37 ,
Johanneshov, (SE)
121 37