HuginBiz (Helping You Grow International Business AB) is an international consultancy company specializing in sports, outdoor, lifestyle & fashion


Our global team of consultants have the experience, international networks and passion needed to introduce you to new markets and distribution partners. From our base in Scandinavia we help our clients find the local expertise needed to expand internationally.

We serve more than 200 companies with various services each year and are proud to have some of our clients amongst the winners of the Best Export Company of the Year Award in Sweden. We are also proud to be chosen as Scandinavian representatives for the leading sport trade shows in the world. The founder and CEO of HuginBiz is Martin Kössler who has more than 25 years of experience in international business.

Service offering


  • Automotive
  • Retail and Consumer products
  • Textile Fashion and Lifestyle
  • Sports Business


  • Business development
  • Company establishment and registration
  • Cross cultural communications
  • Export services
  • International events and exhibitions
  • Legal services
  • Market entry
  • Market intelligence research and analysis
  • Marketing and communications
  • Partner seeking and networking
  • Project management
  • Research and analysis
  • Strategy

Country of specialization

  • Australia
  • Austria
  • Belgium
  • Canada
  • China
  • Czech Republic
  • Denmark
  • Estoni
  • Finland
  • France
  • Germany
  • Hungary
  • Iceland
  • Ireland
  • Italy
  • Japan
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • United Kingdom
  • United States

Focus regions

  • APAC / Asia Pacific
  • EMEA / Europe
  • Middle-East and Africa
  • AMER / North


  • Chinese
  • English
  • German
  • Swedish

Minimum contract value

30,000 SEK

Need help finding the right expertise?


Business member organisation

Market Place for Borås; Sweden China Trade Council; EOCA (European Outdoor Conservation Association)


Bolshedens industriväg 30,