Segmento OY
Headline
Description
Segmento develops strategic segmentation models based on qualitative customer research and analytics, helping us turn customer insights into effective sales and marketing strategies for clients. We engage employees and customers to cocreate value-added, fascinating products, services and experiences – creating customer-oriented product and service development.
Services:
We have delivered our services to companies from various industries: telecom, health, transportation, travel, entertainment, media & publishing, retail, food, gaming, learning, universities, real estate, fashion and energy.
Skills include:
Statistics, predictive modelling, qualitative research, coaching and workshop facilitation
Academic qualifications: PhD in Economics (relationship marketing, service innovations)
Additional information:
Certified facilitator of LEGO® SERIOUS PLAY® method and materials
Awards: Outstanding Reviewer 2016 Robert Johnston Award (Journal of Service Management)
Service offering
Industries
- Energy
- Engineering services
- Healthcare Pharmaceuticals and Life Science
- ICT
- Infrastructure and Construction
- Manufacturing
- Medical devices and equipment
- Retail and Consumer products
- Textile Fashion and Lifestyle
- Travel and Tourism
- Transport Logistics and Supply Chain
Skills
- General business support
- Market intelligence research and analysis
- Marketing and communications
Country of specialization
- Finland
- Sweden
Focus regions
- EMEA / Europe
Languages
- English
- Finnish
- Swedish
