Wissenskapital

Description

Wissenskapital services include the co-ordinating of marketing and sales activities, helping out with administration and back-office and developing business models that are adapted to market conditions and tailored to client needs.

Organisations operating within the private sector are uniquely positioned to create sustainable value and support positive development of society. By aligning positive company values to the activities of its workforce, companies can create a much wider value offering - going way beyond immediate customers; i.e thse who directly benefit from the goods or services . A company can only achieve this if the right intellectual capital factors (or intangible assets) are provided and promoted by the society. Financial capital does not make the difference, because it is global and not unique. With the Wissensbilanz/ICS (IAbM) we have the facts and data needed to make good decisions based on what is realistic, on a regional, national basis.

Although this should be self evident, little is happening on a global macro level. To save the Euro, taxpayer’s money is pouring into a system of over-fed bank balance sheets, an inefficient public sector and  official projects that are about prestige rather than real substance and don't come close to giving any sustainable social value.

Decision makers may not deliberately make these wrong decisions. What is missing is an understanding of how economic value is created over time.  Our work, with mostly German mid-sized companies and now specifically in the health care sector, is able to demonstrate  Wissenskapital's proven method on a micro basis. In fact we believe that a real rote to success is,  to convince our leaders that a macro economy is only the sum of the micros. Good economic policy can only work in the long run when the micro economies work.

Today’s gloomy economic outlook for the Western World is not a natural or unavoidable phenomenon. It is a result of human action -where financial value creation has become more important than real economic value creation. Only a change of the mind-set away from shareholder value into stakeholder value can direct us into a better future. In order to achieve this, brave and strong leadership is required. At least, we now have the facts and data to quantify the consequences of this mismanagement of our resources.